Security News > 2022 > November > The emergence of zero trust consumers

These attitudes signal an emergence of zero trust consumers.

The report, The Era of the Zero Trust Consumer, is based on a survey of over 2,000 U.S. and over 1,000 U.K. consumers conducted in October 2022.

"As online breaches, hacks, and fraud targeting businesses, governments and consumers continue to escalate both in frequency and sophistication, consumers are showing a growing awareness of these threats and a determination to do what is necessary to secure their accounts and information," said Tom Grissen, CEO at Daon.

"This emerging state of consumer awareness is what we're calling zero trust consumers. The lack of trust is primarily about cybercriminals, but it doesn't need to apply to businesses. Businesses that deploy advanced technology to prove and continually authenticate identities at every trust point across the customer lifecycle will ensure a trust relationship with their customers."

Consumers who are looking for a more secure digital future expect companies to meet them halfway on securing their accounts and information, with 54% saying companies and consumers hold an equal responsibility for protecting their identity.

"The report findings overwhelmingly show that reliance on outdated security technology betrays the trust of consumers who both understand and embrace the reality of security threats. We've seen many major industry players already pushing for higher standards of security through initiatives like passkeys, and it shows businesses are now at an inflection point, where they must understand that the path to trust with their customers is through understanding their customers' views of threats," concluded Grissen.

News URL

https://www.helpnetsecurity.com/2022/11/24/zero-trust-consumers/