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Google delays removal of third-party cookies in Chrome through 2024
2022-07-28 16:32

Google delays removal of third-party cookies in Chrome through 2024.

Google is pushing back its plan to get rid of third-party cookies in Chrome to the latter half of 2024, according to a company blog published Wednesday.

Last year, Google said it would end support for those cookies in its Chrome browser by 2023 once it figured out how to address the needs of users, publishers and advertisers and come up with different tools.

Over the past several months, Google has released trial versions of several new Privacy Sandbox APIs in Chrome for developers to test, while working to refine its design proposals based on input it received from developers, publishers, marketers and regulators via forums such as the W3C. "But the company isn't there yet."The most consistent feedback we've received is the need for more time to evaluate and test the new Privacy Sandbox technologies before deprecating third-party cookies in Chrome,'' Chavez wrote.

Google is expanding the testing windows for the Privacy Sandbox APIs before third-party cookies are disabled in Chrome.

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https://www.techrepublic.com/article/google-delays-removal-of-third-party-cookies-in-chrome-through-2024/

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