Security News > 2022 > April > Consumer trust is in the doldrums: Indifference towards data exposure is widespread

Consumer trust is in the doldrums: Indifference towards data exposure is widespread
2022-04-14 08:00

Imperva has published findings from a global study on?consumer?perceptions of data privacy and trust in digital service providers.

The results suggest that consumers feel trapped: sharing personal data is a requirement to use digital services but a majority do not trust organizations to protect their data.

Most surprising, perhaps, is that consumers appear to have become numb to security concerns with nearly half of consumers reporting either 'not caring' about how much data they share online or 'not worried' about data security since exposure is inevitable.

Trust between consumers and organizations appears to have hit rock bottom as well.

35% of surveyed participants don't trust banks, hospitals, the government or retailers to adequately protect their data.

For every organization, large and small, managing sensitive data is now a business imperative.


News URL

https://www.helpnetsecurity.com/2022/04/14/consumer-data-privacy-perceptions-video/