Security News > 2022 > March > Businesses under pressure as consumers exercise their privacy rights

The report focused on the actions that consumers took in 2021 to exercise their privacy rights under the CCPA. This includes the right to access their data, delete their data, and stop the sale of their data to a third-party.

The company then compared 2021 data with that from 2020, which was CCPA's first year, in order to evaluate data privacy trend lines.

The research clearly showed that consumers are taking action to manage their personal information- and they are more than willing to go the distance to delete their data and to stop the sale of their data to third parties.

"The volume of data subject requests is growing exponentially, which puts a number of stresses on businesses, particularly as many companies are still trying to figure out where all of that customer data lives. And it is only going to get worse as more legislation comes their way. For example, when the California Privacy Rights Act goes into effect in January 2023, hundreds of companies will need to offer consumers a say in whether or not their personal data can be shared with third parties, which is a much different question than whether their data can be sold. This alone will increase the complexity and cost of managing data privacy."

Data privacy trends: Consumers take control of their data Consumers proactively took steps to reduce their online footprint.

As data privacy continues to evolve, getting a handle on personal data across all systems should be a top priority if companies wish to avoid fines and consumer backlash.

News URL

https://www.helpnetsecurity.com/2022/03/10/consumer-data-privacy-trends/