Security News > 2022 > March > Data privacy laws are an opportunity to become more honest in reaching your target audience

Data privacy regulations are designed to give consumers more transparency into and control over how their data is collected, shared and used, especially as more consumers grow concerned about how their data is accessed and used by big data companies.

As more data privacy regulations go into effect, companies will face pressure to ensure they are collecting, using and sharing individuals' information responsibly, while remaining compliant with constantly changing regulations and still being able to efficiently reach customers and prospects for sales and marketing purposes.

With more states paying attention to data privacy, it's very likely that more state-wide laws will pass this year.

Privacy regulations will continue to evolve in the coming years, and it will be critical for brands to have the proper tools to ensure they are not only collecting data according to privacy laws and regulations, but using that data appropriately and with the proper security controls in place to continue to do business in a meaningful way, which will include the ability to continue to create real, warm leads of current customers and prospects.

Data privacy laws present companies an opportunity to get more honest and creative in how they reach their target audience.

By understanding which privacy regulations impact business, incorporating new privacy and security processes into operations, and leveraging tools that correctly handle data collection, data protection and a consumer's access to its personal information, companies can rest assured that they'll continue winning over customers and prospects in a compliant manner.

News URL

https://www.helpnetsecurity.com/2022/03/09/data-privacy-regulations/