Security News > 2022 > February > The impact of API security on how consumers view brands

Nearly every software application and mobile application uses, or is, an API. Attackers are increasingly focused on APIs and this focus pays off in the form of seized data that can be parlayed into financial returns or used as malicious leverage-on brands or their customers.

"APIs are a common part of enabling digital experiences in our daily lives, whether consumers realize it or not," said Gene Fay, CEO of ThreatX. "The data gathered by our survey sheds light on how API security can affect brands and reinforces how core APIs are to peoples' lives".

According to the survey, consumers are aware of the risk posed by APIs, with 91% of respondents reporting that they understand that their data is shared between connected applications, and only 45% of respondents reporting any hesitation before allowing access between applications.

According to the survey, 72% of respondents said they would leave a brand if their banking information was exposed in a data breach and 68% would leave if their social security numbers were released.

"With how convenient applications make our everyday lives, it's no surprise to see consumers drawn to connecting their applications, even at the expense of security," said Dave Howell, CMO, ThreatX. Unfortunately for brands, 61% of survey respondents do not feel that security is a priority for brands, and only 26% believe that brands that have suffered a breach did everything to prevent an attack from occurring.

Additional findings 74% of respondents reported that they either have "Minimal" or "No" influence to encourage brands to take their security more seriously.

News URL

https://www.helpnetsecurity.com/2022/02/25/api-attacks-consumer-experience/