Security News > 2022 > February > What do consumers really think about privacy?

Merkle surveyed 2,000 consumers to study the amount and extent of data consumers are willing to share, how they feel about emerging data privacy policies, and how well their attitudes align with their own expectations for more connected and contextual experiences.

"Our study shows that consumers are increasingly aware of what personal data they are sharing with brands and have a heightened sense of the value exchange that they receive," said Michael Komasinski, global CEO at Merkle.

"Brands need to continue to up their game on the customer experiences that they create and be strategic with how data drives value for consumers in both to known and unknown interactions along a customer journey."

Exploring what consumers really think about data and privacy.

The report indicates that consumers have a sophisticated understanding of data privacy and collection.

90% of consumers surveyed express a willingness to share more data about themselves if they have a positive experience with a brand.

News URL

https://www.helpnetsecurity.com/2022/02/22/consumers-data-privacy/