Security News > 2021 > December > How familiar are consumers with data protection best practices?

With data breaches on the rise along with consumer demand for privacy and control over their own data, governments have in turn adopted new data protection regulations - and businesses are feeling the pressure.

The survey reveals that despite the growing demand for data privacy and security, U.S. consumers still lack familiarity with data protection best practices.

Key findings 71% of respondents are unaware of consumer data protection laws like the CCPA. Yet, at the same time, 39% of respondents say they would like to see increased government regulations around data privacy as organizations collect and use an increasing amount of consumer data.

23% have had their personal information or data compromised in a data breach and proceeded to use/work with the company as usual.

71% of respondents either never or only occasionally read data sharing disclaimers to find out why their personal data is being collected and what it will be used for.

"These new findings underscore the need for businesses to make a strong commitment to their customers when it comes to keeping their data safe, protected, and private, in order to inspire customer trust. As companies continue to navigate the evolving data compliance landscape, they should not only prioritize data privacy, but use it as a competitive advantage rather than consider it a box-ticking exercise."

News URL

https://www.helpnetsecurity.com/2021/12/21/data-protection-consumer/