Security News > 2021 > August > Neustar helps brands mitigate third-party cookie deprecation impact and device ID loss

Neustar released the Fabrick Impact Assessment, a new process to help marketers both diagnose and mitigate the impact of third-party cookie deprecation and device ID loss across their media and measurement investments.

The Fabrick Impact Assessment provides Neustar clients with an ID-deprecation impact score for each of their measurement and media syndication partners.

"The Fabrick Impact Assessment enables brands to quickly measure the unique risks they might face, and proactively adapt their marketing and measurement strategies to set them up for success before it's too late."

"Conducting a full audit of every partner, platform, and publisher across our marketing mix is complicated and time-consuming," said Jing Zhang, Director of Digital Marketing, Measurement & Optimization at AT&T. "Neustar's approach with Fabrick and the Fabrick Impact Assessment has set the standard for helping brands to adapt to the challenges of data deprecation. Their efforts in this area have helped us be better prepared for the inevitable across our targeting, measurement, and consumer data strategies."

The Fabrick Impact Assessment is currently being leveraged by all Neustar marketing solutions clients, on a reoccurring basis, to diagnose their media and channel gaps and develop proactive approaches to sustain and grow audience reach and measurement accuracy across addressable channels.

The Fabrick Impact Assessment is a feature of the Neustar Fabrick data connectivity platform that underlies Neustar's Unified Identity and Unified Analytics solutions.

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/E4xwifzMxDs/