Security News > 2021 > August > How to prepare for Apple’s Mail Privacy Protection

Well, according to Apple, "Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. senders from knowing when they open an email and masks their IP address so it can't be linked to other online activity or used to determine their location."

Marketers' ability to deliver those experiences relies on these metrics and, due to Apple's Mail Privacy Protection, marketers will no longer be able to deliver those personalized and engaging email experiences for subscribers.

With so much uncertainty around Mail Privacy Protection's impact on email campaigns, it's causing marketers to question everything.

Track and evaluate every email sent between now and the release date of Mail Privacy Protection.

These insights give email marketers an inside look into whether their subscribers have access to this new privacy feature, while also ensuring their subscribers' protection.

While no one can be certain of the impact Apple's Mail Privacy Protection will ultimately have on the email industry, marketers have control over how they adapt to privacy changes.

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/SMVK5K4xeAk/