Security News > 2021 > August > Gamification can redefine the cybersecurity demo experience

Marketing activities, sales enablement tools, events, and so on should create the perfect environment that allows sales teams to fill their sales funnel.

How can sales leaders gamify cybersecurity to engage prospects and ensure that business discussions are taken to their logical conclusion and reach a mutually valuable outcome?

Any sales account manager will tell you that one of the most difficult aspects of the sales process is conversion.

In cybersecurity, gamifying the demo environment - i.e., creating game-like systems around product demos by establishing teams and rewarding points for tasks - can be the means to deliver a much more meaningful sales experience.

Virtual gamification breaks-up the monotony of staring at a screen with a PowerPoint on it followed by a feature-laden demo.

The gamification of cybersecurity demos can help channel partners and vendors gain a competitive advantage over the competition, particularly when the solutions in question are "Best-in-class".

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/JW6-qk2IcqM/