Security News > 2021 > July > Businesses relying on data to achieve post-pandemic digital transformation goals

As businesses recover from the impact of COVID-19, their top goals include improving efficiency, productivity, and customer experience, and are increasingly relying on data.

"Robust data management platforms are likely to be strong acquisition targets for hybrid cloud providers to integrate data management functionality into their hybrid cloud management platforms," said Karyn Price, Information and Communication Technology Research Analyst at Frost & Sullivan.

Price added: "Businesses are storing the majority of their data in facilities that they can directly control, such as an on-premises data center, in a hosted private space, or at an edge or branch location. However, data storage in the public cloud is also gaining momentum as it offers promising benefits such as scalability, poolability, and accessibility for enterprises."

Businesses relying on data to improve business processes 75% of respondents cite a need to rely more on data to improve business processes and decision-making, which presents an opportunity for providers to develop higher-touch managed data services that help businesses develop and execute their data strategies.

Businesses utilize data in various areas to analyze IT operations, improve employee productivity, reduce costs, understand customers better, manage operations technology, and reduce errors.

56% of businesses are experiencing solid and steady data growth of between 25% and 74% annually.

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