Security News > 2021 > July > Valimail Amplify enables mailbox providers to display logos next to authenticated email messages

Valimail announces general availability of Amplify, giving clients the ability to display their logo alongside authenticated email messages.

The company's founding and involvement in the Brand Indicators for Message Identification standard enables Gmail, AOL, Yahoo Mail, Fastmail and other mailbox providers to display logos next to an email message, indicating it has been authenticated.

"With a goal to improve the ecosystem for everyone, BIMI enables brands to deliver their logos alongside email messages to billions of inboxes worldwide, increasing customer engagement with those messages and boosting brand trust."

Authenticating email has twin challenges: first, only 15% of implementations are successfully deployed and second, up until today, there was no visual indication that the email message was authenticated.

Enforce and Authenticate ensure proper, easy, and accurate email authentication, while Amplify provides brands with a proven and cost-effective solution to display their logo next to properly authenticated email.

By displaying the sending company's logo next to an email, BIMI provides a visual cue to the recipient that the email has been authenticated and the sender is not spoofed.

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