Security News > 2021 > July > Neustar and Equifax release Financial Spectrum, an audience segmentation and media activation solution
Neustar and Equifax released Financial Spectrum, an audience segmentation and media activation solution designed to meet the unique demands of financial services marketers.
Financial Spectrum offers asset-based customer segmentation to financial services marketers, reducing compliance risk by leveraging actual, direct-measured financial data and no protected-class demographic variables like age or marital status.
These design considerations - direct-measured data, no protected-class demographics, and no consumer income - sets Financial Spectrum apart from other audience segmentation solutions for improved customer acquisition, conversion rates, and cross-sell and up-sell activities, among other benefits.
"It's no secret that most data segmentation strategies, built using basic demographic data that financial institutions have long relied on, are no longer relevant in today's privacy-first marketing environment," said Michael Schoen, Senior Vice President & General Manager of Marketing Solutions, Neustar.
Now available for IXI Network members through Neustar's Unified Identity solution, through the Neustar partnership with ActionIQ, and through Equifax, Financial Spectrum will also help financial marketers to improve campaign return on investment with more accurate and specific audience segmentation based on enhanced views into behavior - including channel preference and campaign attribution.
"Financial institutions are going through significant digital transformation and many rely on ActionIQ to power personalized experiences across all their customer touch points," said Tasso Argyros, founder and CEO, ActionIQ. "Having Financial Spectrum available to ActionIQ clients, who are also IXI Network members, means enhanced audience intelligence, more automated operations, and faster time to market for new campaigns."
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