Security News > 2021 > June > Digital transformation needs data integrity to be successful

This is why data integrity is an urgent business imperative, because digital transformation initiatives and business activities designed to set strategy, retain customers, and grow the business require trusted data to be successful.

According to a research released by Precisely and Corinium Global Intelligence, 82 percent of C-level data executives say data quality concerns represent a barrier to data integration projects - the precursor to digital transformation initiatives and deriving insights to power sound business decisions.

"There's a genuine sense of urgency as businesses in all industries and all regions engage in significant digital transformation initiatives," says Amy O'Connor, Chief Data and Information Officer at Precisely.

The wide variety of digital transformation initiatives being prioritized in 2021 highlights the growing importance of the Chief Data Officer function and the need for a foundation of trusted data to ensure the projects are successful.

The report revealed that despite the large number of digital transformation initiatives underway at the world's leading enterprises, significant barriers and challenges still exist to achieving data integrity and ensuring the projects' success.

Data teams spend too much time on average cleaning and prepping data for analysis, with some reporting as high as 80 percent.

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