Security News > 2021 > June > Banning Surveillance-Based Advertising

In the following chapters, we describe various aspects of these challenges and point out how today's dominant model of online advertising is a threat to consumers, democratic societies, the media, and even to advertisers themselves.

A ban on surveillance-based practices should be complemented by stronger enforcement of existing legislation, including the General Data Protection Regulation, competition regulation, and the Unfair Commercial Practices Directive.

Enforcement currently consumes significant time and resources, and usually happens after the damage has already been done.

Banning surveillance-based advertising in general will force structural changes to the advertising industry and alleviate a number of significant harms to consumers and to society at large.

A ban on surveillance-based advertising does not mean that one can no longer finance digital content using advertising.

To illustrate this, we describe some possible ways forward for advertising-funded digital content, and point to alternative advertising technologies that may contribute to a safer and healthier digital economy for both consumers and businesses.

News URL

https://www.schneier.com/blog/archives/2021/06/banning-surveillance-based-advertising.html