Security News > 2021 > June > Data privacy management software market to grow steadily

The data privacy management software market saw soaring growth in 2020 with worldwide revenues up 46.1% year over year.

In addition to the expanding data privacy regulations, organizations are also dealing with expansive and growing data volumes across a patchwork of databases and endpoints.

"Data visibility continues to be a blind spot for many organizations. There is strong and growing market demand for automated data discovery and classification tools that scan for sensitive data across both cloud and on-premises environments and to provide that single source of data truth. Solving the challenge of patchwork enterprise infrastructure and automation is the real golden ticket in data privacy," O'Leary added.

Data privacy management software enables orgs to comply with data privacy regulations.

Data privacy management software encapsulates the software specifically designed and marketed to enable enterprise compliance with data privacy regulations such as CCPA and GDPR. These software applications include functionality to help organizations collect, track, demonstrate, and manage data subjects' consent.

Further, these applications must facilitate, track, and automate discovery and storage of data subjects' data as well as the servicing of data subjects exercising their rights.

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