Security News > 2021 > May > How to glean user insight while respecting personal privacy

Begging the question, how can we reconcile the comfort of users with the practices of businesses? Recognizing the humanity behind these data points requires us to bring ethics into these data conversations and analytic processes.

The mass condoning of data harvesting coupled with the intrinsic value of user data-including sensitive information-has resulted in companies collecting as much data as they can without considering first how to use it or how to manage it securely.

Instead of the "Collect it all and deal with it later" approach, organizations should undergo serious discernment to evaluate how to gain the desired insight while treating this data with reverence.

A concrete analytics plan enhances user privacy, security, and efficiency throughout data collection, analytics, and deletion.

While each project will require an individualized data privacy plan, the beacons of data minimalization, decreased touchpoints, increased security measures, and early deletion should guide all analytics involving sensitive information.

Conversations about sensitive information ethics are burgeoning as regulations like the European Union's GDPR, the CCPA, and Virginia's Consumer Data Protection Act put a spotlight on user privacy and security.

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