Security News > 2021 > April > Auth0 Organizations enables providers of B2B SaaS apps to manage their business customers

Auth0 announced the launch of Organizations, a purpose-built feature enabling providers of B2B SaaS applications to seamlessly manage their business customers - a use case Auth0 defines as Business Customer Identity.

Organizations is Auth0's enhanced way for enterprise app teams to manage customers and partners in any multi-tenant, B2B, or SaaS application.

Business Customer Identity remains largely unaddressed by today's Workforce Identity and Customer Identity Access Management solutions, forcing those who build and deliver B2B SaaS applications to cobble together features to address their unique use case.

Simple business customer onboarding: Auth0's APIs and SDKs can easily model entire business organizations, and rapidly implemented admin dashboards manage SSO, Role-Based Access Control, and flexible user management workflows.

"We've been really impressed with how powerful Auth0 is, and yet have barely scratched the surface. We are excited to roll out Organizations as an improvement to our business customers' experience, and value how easy Auth0 makes it to do so."

"We see Business Customer Identity as a standalone use case, one that our customers have increasingly been confronted with and had trouble fully addressing-until now," said Shiv Ramji, Chief Product Officer at Auth0.

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