Security News > 2021 > April > Consumers embracing biometrics to protect their information

The study found that 41 percent of North American consumers are more likely to use digital means to open a financial account than a year ago, while 32 percent are less likely to visit a branch to open a new account.

Whereas for Americans, these expectations drop to 62 percent, 52 percent and 42 percent respectively.

As a result, 72 percent of Americans and 68 percent of Canadians acknowledge that banks' identity proofing is vital to protecting them from fraud.

Once accounts are open, the vast majority of consumers across North America are happy for their banks to use biometrics such as facial scan, fingerprint and/or voiceprint to protect them.

The survey found that 76 percent of Americans and 74 percent of Canadians would be happy to do this, with over 40% even expecting biometric account logins to be set as part of the account opening process.

On average, 25 percent of Americans will go to a competitor or abandon the application completely, which dips slightly for Canadians at 21 percent.

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