Security News > 2021 > April > How marketing principles can be used to enhance cybersecurity training
Marketing psychology has influenced each of us; experts suggest it could help reduce the angst of cybersecurity training.
There is a dilemma when it comes to cybersecurity training.
Most would agree cybersecurity training is vitally important, but when it comes time for training, the story changes, with most people preferring not to attend some cybersecurity seminar or class.
In her article for InfoSecurity Use Marketing Principles to Gain Employee Buy-In and Results Ashley Rose, CEO of Living Security, mentioned: "As a marketer turned cybersecurity business owner, it's clear to me that traditional approaches to cybersecurity training have failed. Cybersecurity professionals and business leaders need to apply basic marketing principles to make their organizations safer."
Rose offers cybersecurity professionals and business leaders five marketing principles she believes will improve the safety of their organizations.
It is apparent to Rose that no matter how many employees go through training, cyber events will continue unless people understand why training matters.