Security News > 2021 > March > Browser tracking protections won't stop tracking, warns DuckDuckGo
Eliminating third-party cookies will not stop companies from tracking web users, says DuckDuckGo, which claims it can help with its desktop browser extensions and mobile apps.
In a blog post on Tuesday, the privacy-focused search biz explains that the much discussed plan by Google to eliminate third-party cookies in Chrome by the end of 2022, and related restrictions already implemented in browsers like Brave, Firefox, and Safari, will have a limited effect on marketers' online tracking efforts.
You have to actually block their trackers from loading in your browser when visiting other sites.
"To really stop Google and Facebook from tracking you on other websites, you have to actually block their trackers from loading in your browser when visiting other sites," said Gabriel Weinberg, CEO of DuckDuckGo, via Twitter.
App developers in China have been testing an identifier called the China Anonymization ID, or CAID, as a way to recover the tracking capabilities that will be lost once Apple finally implements the App Tracking Transparency framework that has so alarmed Facebook, Google, and other marketers.
The DuckDuckGo tracker blocking app for mobile devices and desktop browser extensions can prevent trackers from loading, which not only serves to improve privacy but also speeds up page load times considerably.