Security News > 2021 > March > Report: 40% of SaaS application users have lost data
Forty percent of people have lost data stored in their online tools, according to the findings from a recent survey of Software-as-a-Service users across a mix of industries by cloud backup provider Rewind.
The company is encouraging businesses of all sizes to assess their current cloud data protection initiatives and have comprehensive backups in place for primary business applications ahead of World Backup Day on March 31.
Most respondents noted that the data in their SaaS applications was either "Somewhat" or "Very" critical to do their work, Rewind said.
The organization is urging people to "Take the pledge" to back up their data on March 31, noting that people now create and generate over 1.8 zettabytes of data a year.
"People should relay and take heed of the tales of devastating data disasters like the loss of an entire season of a children's television series or the near complete loss of customer data by Microsoft's and T-Mobile's Sidekick,'' the organization said."Even Pixar accidentally lost nearly 90% of the animated film 'Toy Story 2' to an errant computer command.
"As business users entrust more and more of the data they rely on into the cloud with SaaS apps, understanding the associated risks and how to manage data loss is critical.