Security News > 2021 > March > Google Reveals What Personal Data Chrome and Its Apps Collect On You

"After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app. No wonder they wanted to hide it," the company said in a tweet.

The insinuation from DuckDuckGo comes as Google has been steadily adding app privacy labels to its iOS apps over the course of the last several weeks in accordance with Apple's App Store rules, but not before a three-month-long delay that caused most of its apps to go without being updated, lending credence to theories that the company had halted iOS app updates as a consequence of Apple's enforcement.

For its part, Apple updated its privacy website last week with a new "Labels" section that highlights the privacy labels for all of Apple's apps together in one place, making it easier for users to learn about how Apple apps handle their personal data.

An even bigger deal is an upcoming privacy update to iOS 14.5, which will also require apps to ask for users' consent before tracking them across other apps and websites using the device's advertising identifier as part of a new framework dubbed App Tracking Transparency.

Once this purchase is made, the retailer records the IDFA of the user who bought the phone and shares it with Facebook, which can then determine whether the ID corresponds to the user who saw the smartphone ad. An analysis of app data collection practices by cloud storage company pCloud released earlier this month found that 52% of apps share user data with third-parties, with 80% of apps using the collected data to "Market their own products in the app" and deliver ads on other platforms.

"Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed. Advertising existed and thrived for decades without it," Apple CEO Tim Cook explained the change in a January 28 speech at the Computers, Privacy and Data Protection conference.

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