Security News > 2021 > March > Paysafe uses Snowflake to develop new data science models for enhanced customer experiences

Paysafe is leveraging technology from Snowflake to achieve meaningful data insights and deliver more informed and enhanced customer experiences by tapping into Artificial Intelligence and Machine Learning data models.

As well as supporting Paysafe's identification of consumer trends, the personalisation of its services, fraud prevention and Know Your Customer initiatives, the data models powered by Snowflake's platform will also help to inform the company's new product developments.

The complete managed service provided by Snowflake is doing this by enabling Paysafe to obtain a single customer view across its range of alternative payment methods.

Snowflake is helping data scientists at Paysafe access structured and semi structured data from one consolidated source, making it easy to find, consolidate, clean and use more of the company's data assets.

Through Snowflake, Paysafe is able to tap into an almost infinite level of resources in the cloud which can be scaled to meet demand and gain access to Snowflake's growing network of data providers within its Data Cloud.

"Data security and regulations are paramount in fintech and payments, and Snowflake's Data Cloud provides a secure and reliable platform which can support Paysafe to innovate at scale."

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