Security News > 2021 > February > IT leaders form coalition to develop open standard for tracing the evolution of digital content

A group of influential technology and media companies has partnered to form the Coalition for Content Provenance and Authenticity, a Joint Development Foundation project established to address the prevalence of disinformation, misinformation and online content fraud through developing technical standards for certifying the source and history or provenance of media content.

C2PA member organizations will work together to develop content provenance specifications for common asset types and formats to enable publishers, creators and consumers to trace the origin and evolution of a piece of media, including images, videos, audio and documents.

The C2PA's open standard will give platforms a method to preserve and read provenance-based digital content.

Collaboration with chipmakers, news organizations, and software and platform companies is critical to facilitate a comprehensive provenance standard and drive broad adoption across the content ecosystem.

C2PA announcement builds on several recent advances in content provenance, including Project Origin's efforts to develop a pipeline for signaling, certification and tracking the history of news content; the CAI's first-ever end-to-end demonstration of provenance for captured media online; and Truepic's development of the first native integration of hardware-secured photo capture smartphone technology.

"Adobe is proud to be a founding member of the C2PA along with our partners in technology and media. With the collective expertise of this group, we will accelerate the critical work of rebuilding the public's trust in online content through broad and open adoption of a provenance standard at scale."

News URL

http://feedproxy.google.com/~r/HelpNetSecurity/~3/owHa7cIR-Og/