Security News > 2021 > February > Consumers not protecting data online despite having privacy concerns

Startpage announced results of its survey exploring the attitudes of Americans towards protecting their own privacy online.

The results found a gap between the high levels of online privacy awareness and concern respondents report, and the low levels of action they take to combat increasingly egregious assaults on their privacy.

More online activity also drove more consumer consciousness around what happens to their online data; 72% of Americans say they are "Very concerned" to "Extremely concerned" about their online privacy.

Beyond getting a pulse on Americans' online privacy concerns, the survey explored what action individuals have taken, and plan to take, to protect their personal data online.

Startpage found a gap between the 72% of respondents that are very or extremely concerned about their online privacy and concrete action taken to combat these concerns.

Robert E.G. Beens, CEO of Startpage implores people to follow the approach laid out by Dr. Pychyl, stating: "If millions of consumers each took one quick, motivated action to protect their privacy in 2021, we'd go a long way collectively to regaining our online freedom."

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