Security News > 2021 > January > Cybersecurity sales: Do you have what it takes to succeed?

Though he started his working life in electronics engineering, the world of sales and marketing "Really lit a fire," and he's been growing his career for years by purposely seeking sales experience across as many mediums as possible.

"A sale of a cybersecurity solution is not quite the same as in many other areas of technology, because the risk and therefore the opportunity is constantly evolving," he told Help Net Security.

"Sales success should be based on helping customers protect themselves in line with their view of risk and associated profile. Nirvana has yet to be achieved, through, so there is constant sales opportunity to continue to work with customers to constantly adjust their defenses. This extends to connecting as far as possible not just on current state, but projecting the future and considering risk as an integral concern along with how a business transforms digitally."

"The bad guys are extremely agile and motivated, which means that nothing about the cyber world should be 'fit and forget.' My advice to customers is to constantly check and validate their defenses against what should be a constant appraisal and rating of risk. In short, cybersecurity is an ongoing, unending process, and defense is a combination of human behavior and technology that should be deployed in a considered way."

With a career in sales and customer-facing functions that stretched across many markets - industrial automation, personal computers, office automation, networking, and cybersecurity - Greer-King says that one of the keys to success is to be constantly growing your knowledge.

Another thing that's essential for a successful career in sales is an appreciation of interdependence.

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