Security News > 2020 > December > NortonLifeLock purchases Avira for $360 million

NortonLifeLock announced today that they have agreed to acquire Avira in an all-cash transaction for approximately $360 million.

Germany-based Avira Operations GmbH has built a large user base of 30 million devices around its freemium model.

The freemium products will attempt to upsell users to the premium version to generate revenue for Avira.

"I am delighted to welcome Avira to the Norton family," said Vincent Pilette, CEO, NortonLifeLock.

"We strive to bring Cyber Safety to everyone, and acquiring Avira adds a growing business to our portfolio, accelerates our international growth and expands our go-to-market model with a leading freemium solution. Culturally, we are a great match. We share a relentless focus on delivering innovative products to customers and we always think customer-first. We cannot wait to get started with Avira."

News URL

https://www.bleepingcomputer.com/news/security/nortonlifelock-purchases-avira-for-360-million/