Security News > 2020 > November > Consumers share their top frustrations about online retail purchasing
People say they've abandoned purchases at online retail stores because of the hassle of dealing with passwords, according to the FIDO Alliance.
Based on a survey of 1,000 consumers in the US, a report published on Thursday by the FIDO Alliance pointed to passwords as the top cause of frustration among online buyers.
Some 68% of the respondents said they feel that on-device authentication methods are quicker than those that use two-factor authentication, which requires both a password and a PIN or one-time password.
"Many common online retail practices, like setting up new passwords and accounts, are being rejected by consumers and consequently are hurting retailers' bottom lines," Andrew Shikiar, executive director at the FIDO Alliance, said in a press release.
Most online retailers are still too reliant on accounts and passwords for authenticating purchases.