Security News > 2020 > November > What is ad fraud and how can advertisers fight against it?

What is ad fraud and how can advertisers fight against it?
2020-11-06 05:00

Ad fraud is a subset of invalid traffic, characterized by its malicious intentions, and has been around for as long as digital advertising.

Due to a lack of solutions, many advertisers have become complacent with this aggressive attrition to their ad campaigns, considering it an additional cost of online advertising.

The reality is the advertising ecosystem is quite complex, making it difficult for businesses to see whether ad fraud is impacting them.

In addition to drained advertising budgets, there are several other negatives consequences coming from ad fraud that limit businesses' bottom lines, intelligence and ability to grow.

Advertising intermediaries, the companies who connect advertisements to traffic sources, must spend time and money to address ad fraud.


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