Security News > 2020 > October > Sourcepoint acquires RedBud to provide deeper insights for buyers and sellers of media and data

Sourcepoint announces the acquisition of RedBud to provide deeper insights for buyers and sellers of media and data.

The acquisition of RedBud's technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance and consent management platform focused on the advertising and marketing technology markets.

"The acquisition of RedBud is a crucial step towards facilitating stronger digital citizenship for publishers, advertisers and all ecosystem players," said Ben Barokas, Sourcepoint CEO. "Historically, media sellers have lacked visibility into third-party data processing activities on their properties; the RedBud team have been leaders in providing publishers with much-needed transparency."

"With the integration of their vision and exemplary product, and the additions of Chloe, Rhys and the team, Sourcepoint will help level the playing field for publishers and help brands ensure that their media spend is not only compliant, but compatible with their approach to consumer data privacy."

"Because the regulatory environment-and consumer attitudes towards privacy-are evolving in nuanced and specific ways, it's incredibly important for media owners and buyers to have mutual visibility into market standards," said Chloe Grutchfield, RedBud co-founder.

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