Security News > 2020 > August > Walmart Says Teaming With Microsoft in Bid for TikTok

US retail giant Walmart said Thursday it had teamed with Microsoft to buy TikTok, the Chinese-owned short-form video app that has come under fire from the administration of President Donald Trump.

The order effectively set a deadline for a sale of TikTok to a US company, with Trump insisting that the US should get a cut for its role in making the deal happen.

"We are confident that a Walmart and Microsoft partnership would meet both the expectations of US TikTok users while satisfying the concerns of US government regulators," the retailer told AFP. Walmart is likely interested in TikTok helping it better connect with younger shoppers who turn to the internet for lifestyle trends, according to analysts.

"A social platform like TikTok would give Walmart easy access to the very audience it wants and needs to attract," Saunders said.

Walmart teaming with US technology colossus Microsoft was "The final piece of the puzzle that ultimately cements Microsoft successfully acquiring TikTok's US operations for likely $35 billion to $40 billion," according to Wedbush analyst Dan Ives.

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