Security News > 2020 > August > CISOs should put ad fraud security on their radars

Ad fraud security needs to be taken as seriously as other forms of cybersecurity.

CISOs must consider the implications of ad fraud security, which the HPE report said is the easiest and the most lucrative form of cybercrime-even above credit card fraud, bitcoin mining, and bank fraud.

"Given the similarities in execution, Taylor believes it is probable that ad fraud and other forms of cybercrime are perpetrated by the same organizations."Stemming the profitability of ad fraud could also stem the innovation of other types of cybercrime,'' he said.

Ad fraud prevention has always been in the purview of marketing decision-makers, Taylor said, and maintained that "There doesn't seem to be a lot of directive coming from the C-level to address the problem of ad fraud. If it [were] a higher business priority, I think there would be more stakeholders across the business interested in solving it."

TrafficGuard audits for new clients reveal anywhere between 10% and 30% of their digital ad budgets being wasted on ad fraud when fraud prevention is not in place, Taylor said.

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https://www.techrepublic.com/article/cisos-should-put-ad-fraud-security-on-their-radar/#ftag=RSS56d97e7