Security News > 2020 > July > Most consumers believe government regulation should help address privacy risks

As consumers' concerns about their digital privacy continue to grow and who is responsible for guarding it remains unclear, new research conducted by Ponemon Institute reveals a lack of empowerment consumers feel when it comes to their data privacy.

60% of consumers believe government regulation should help address the privacy risks facing consumers today, of which 34% say government regulation is needed to protect personal privacy and 26% believe a hybrid option should be pursued.

Search engines least trusted: 92% of consumers believe search engines are sharing and selling their private data, 78% believe social media platforms are and 63% of consumers think shopping sites are as well.

Consumers have little hope in websites' ad blocking: Only 33% of consumers expect websites to have an ad blocker that stops tracking and only 17% of consumers say they expect websites to limit the collection and sharing of personal information.

How consumers protect themselves: 65% of consumers are using some type of privacy protection provided by their devices.

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