Security News > 2020 > July > Cybersecurity software sales and training in a no-touch world

Sales of complex cybersecurity software and services, and training of users and partners, have traditionally been a very high-touch, hands on process.

How are cybersecurity software providers going to bridge those personal gaps when no-touch is the only option and will become more prominent in the future? How can staff effectively create and show demos and proofs-of-concepts that are engaging for the sale of complex cybersecurity solutions? How will they deliver the personal attention needed to train users on these advanced tools?

Running cybersecurity sales or training activities on-site with dedicated hardware provides an accurate experience for evaluating software as intended, in a prospect's environment.

What cybersecurity software providers need is a "Sales acceleration" cloud-based solution with virtual labs that can be easily used by a wider audience, including business leaders, to reduce sales cycles and produce faster results.

Cybersecurity software providers don't have to settle - they can be more agile and engaging, no matter where their people are located.

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