Security News > 2020 > May > Consumers will opt for competitors after a single ransomware-related service disruption

While most consumers are taking necessary security precautions to protect their online accounts, businesses may not be doing enough to protect their information - inadvertently driving sales to competitors that can, an Arcserve research reveals.

Nearly nine of ten consumers consider the trustworthiness of a business prior to purchasing a product or service and,.

The study found that one in four consumers will abandon a product or service in favor of a competitor after a single ransomware-related service disruption, failed transaction, or instance of inaccessible information.

While the report concludes that consumers are generally intolerant of cyberattacks, there are a few industries where businesses are under even more pressure to keep data secure and operations running.

"Consumers are clearly already hesitant about working with companies hit by cyberattacks, and they just won't tolerate disruption as businesses figure out recovery and remediation plans after-the-fact," said Arcserve CTO Oussama El-Hilali.

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