Security News > 2020 > April > Consumers have little patience for businesses hit by cyberattack
A report released Wednesday by security provider Arcserve highlights the attitudes and feelings among consumers toward companies hurt by a successful cyberattack.
Based on a survey of almost 2,000 consumers across North America, the United Kingdom, France, and Germany, Arcserve's report titled "Ransomware's Stunning Impact on Consumer Loyalty and Purchasing Behavior" found that 59% of respondents would likely avoid during business with an organization that experienced a cyberattack in the past year.
Based on the survey results, people have little patience for organizations impacted by ransomware.
"Consumers are clearly already hesitant about working with companies hit by cyberattacks, and they just won't tolerate disruption as businesses figure out recovery and remediation plans after the fact," Arcserve CTO Oussama El-Hilali, said in a press release.
"The findings represent a stark warning for all organizations given that one in four of their customers will be gone immediately upon disruption, with many more losing patience within 48 hours. Businesses must do more to ensure they're protecting their data from cybercriminals and mitigating the chance they'll experience extended downtime."