Security News > 2020 > April > Amazon AppFlow automates bidirectional data flows between AWS and SaaS apps
Amazon AppFlow is a fully managed service that provides an easy, secure way for customers to create and automate bidirectional data flows between AWS and SaaS applications without writing custom integration code.
Millions of customers run applications, data lakes, large-scale analytics, machine learning, and IoT workloads on AWS. These customers often also have data stored in dozens of SaaS applications, resulting in silos that are disconnected from data stored in AWS. Organizations want to be able to combine their data from all of these sources, but that requires customers to spend days writing code to build custom connectors and data transformations to convert disparate data types and formats across different SaaS applications.
Amazon AppFlow solves these problems, and allows customers with diverse technical skills, including CRM administrators and BI specialists, to easily configure private, bidirectional data flows between AWS services and SaaS applications without writing code or performing data transformation.
Customers can get started using Amazon AppFlow's simple interface to build and execute data flows between sources in minutes, and Amazon AppFlow securely orchestrates and executes the data transfer.
"Our customers tell us that they love having the ability to store, process, and analyze their data in AWS. They also use a variety of third party SaaS applications, and they tell us that it can be difficult to manage the flow of data between AWS and these applications," said Kurt Kufeld, Vice President, AWS. "Amazon AppFlow provides an intuitive and easy way for customers to combine data from AWS and SaaS applications without moving it across the public Internet. With Amazon AppFlow, our customers bring together and manage petabytes, even exabytes, of data spread across all of their applications - all without having to develop custom connectors or manage underlying API and network connectivity."
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