Security News > 2020 > April > Neustar launches services aimed at fulfilling stringent CCPA compliance standards

The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable organizations to fulfill CCPA requests with assurance of risk mitigation in terms of data breaches or fraud as well as non-compliance.

While the act provides certain benefits and protections for consumers, it does introduce some risk: fraudsters may make CCPA requests in an effort to acquire sensitive personal information, and organizations with siloed consumer data may unwittingly find themselves out of compliance - and subject to fines - in cases of unmerged or outdated records.

Leveraging the robust Neustar OneID system, which continuously corroborates, verifies and appends consumer identifiers, attributes and information, the new Neustar Identity Verification for CCPA service validates the identity of any consumer making a CCPA request.

With the Neustar Identity Resolution for CCPA service, organizations gain the capability to link all data points across systems enterprise-wide to gain a single, authoritative view of a customer when fulfilling a CCPA request.

Both the Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services come with portal user interfaces that can easily and directly integrate with an organization's website and into existing end-to-end compliance management systems.

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