How to begin tapping the full value of your data

2020-03-13 04:30

In addition to analyzing how organizations are saving money and growing revenue with data, the study assessed respondents' different stages of data maturity based on criteria such as the prevalence of modern analytics tools and skill sets and the effectiveness of the organization at operationalizing its data.

Stage 1: Data Deliberator - Organizations that are in the early phase of their data strategy implementation.

Stage 3: Data Innovator - Organizations which place the strongest strategic emphasis on data and have an advanced strategy in place to extract business value.

All organizations reported benefits from better data use, but Data Innovators achieved considerably higher key business and economic benefits.

The study found Data Innovators to be more likely to have a data-obsessed company culture and employ AI technologies for data analysis by acting on their data more frequently.

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