Security News > 2020 > February > Finally, the world is getting concerned about data privacy
Consumers and employees are finally becoming more sensitive to the privacy of their data.
Before US presidential news and the COVID-19 coronavirus took over the press, privacy was one of the major topics, with frequent questions around how much data the large social media companies should have, and what uses were appropriate for those data.
Companies were even citing privacy as driving financial challenges, with DNA testing companies like 23andMe citing increased awareness around privacy as driving a downward sales trend.
The audacity of some uses of personal data, from marketing tools that seem to bombard your social media feeds with ads for a product merely by uttering its name aloud, to the DNA testing companies that were happily providing data to police and others without prior consent, seems to have finally pushed consumers too far.
With consumers growing increasingly sensitive about the data that are gathered about them, and how those data are used, some companies have made privacy a core feature of their products.