Security News > 2020 > February > New Research on the Adtech Industry

The Norwegian Consumer Council has published an extensive report about how the adtech industry violates consumer privacy.

At the same time, it is filing three legal complaints against six companies in this space.

Thread] We are filing legal complaints against six companies based on our research, revealing systematic breaches to privacy, by shadowy #OutOfControl #adtech companies gathering & sharing heaps of personal data.

We observed how ten apps transmitted user data to at least 135 different third parties involved in advertising and/or behavioural profiling, exposing a vast network of companies monetizing user data and using it for their own purposes.

Data included the fact that you are using the app, IP address, Advertising ID, GPS location, age, and gender.

News URL

https://www.schneier.com/blog/archives/2020/02/new_research_on.html