What businesses can learn from political campaigns about using big data

2018-11-07 00:41

Chris Wilson of WPA Intelligence explains how businesses could use predictive analytics to target customers, much like how political campaigners use targeting of potential voters.

News URL

https://www.techrepublic.com/article/what-businesses-can-learn-from-political-campaigns-about-using-big-data/#ftag=RSS56d97e7

#bigdata

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