Security News > 2018 > August > Yahoo woos advertisers with email scanning for targeted ad delivery

While most tech companies that offer free email services are moving away from email scanning as a source of information for advertisers to target users more efficiently, Oath – the Verizon subsidiary that manages AOL and Yahoo and its webmail offerings – plans to continue with the practice. In fact, as Doug Sharp, Oath’s VP of data, measurements and insights told The Wall Street Journal, the practice “has become one of the company’s most effective … More → The post Yahoo woos advertisers with email scanning for targeted ad delivery appeared first on Help Net Security.

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