Pressure mounts for C-Suite executives to implement GenAI solutions

2024-07-15 03:00

87% of C-Suite executives feel under pressure to implement GenAI solutions at speed and scale, according to RWS. Despite these pressures, 76% expressed an overwhelming excitement across their organization for the potential benefits of GenAI. However, this excitement is tempered by 36% of executives who raised concerns that there is an extreme danger of enterprise resources - which could be better deployed elsewhere - being diverted toward GenAI. 65% of executives see a real risk of an AI backlash in the coming years due to the current hype.

Fears aren't limited to employees with our executive survey respondents making it clear that they're genuinely concerned about being left behind in the race to implement GenAI. "Recent advances in GenAI have triggered an innovation race," said Mark Lawyer, GM of Linguistic AI at RWS. "In a bid to be first past the post, there's a real risk of failing to see any value from AI investments. It's critical that business leaders are not reactive or piecemeal, but rigorous and purposeful in their approach."

Enterprises embrace advanced automation and AI. While 43% of executives believe that GenAI is critical to retaining their competitive advantage, 68% acknowledge that they find it difficult to identify genuine innovators in today's noisy AI market.

The survey shows that 20% of respondent organizations prefer to build GenAI solutions in-house, compared to 60% who prefer collaborating with trusted partners.

Responsible organizations actively exploring GenAI solutions demand to see objective security certification.

Organizations should take a cautious approach toward GenAI. GenAI is here to stay.

News URL

https://www.helpnetsecurity.com/2024/07/15/genai-organizations-approach/