Who owns customer identity?

2024-04-18 04:30

While every team touches customer identity at some point, the teams that own it differ from organization to organization.

Have you ever wondered why workforce identity and access management feels straightforward while customer identity and access management feels like the Wild West?

Workforce identity and customer identity are distinct.

Workforce identity and customer identity serve different goals and have a different number of stakeholders, ultimately leading to massive differences.

While the mechanisms are common, workforce identity and customer identity are distinct in two major areas: their importance to the business and their ownership.

From the first time they hear about you, to when they register, to when they hopefully come back and log in again, to when they convert from a free to a paid user, to when they renew as a customer, customer identity is important at all phases.

News URL

https://www.helpnetsecurity.com/2024/04/18/customer-identity-ownership/