How do you lot feel about Pay or say OK to ads model, asks ICO

2024-03-11 11:16

The UK's Information Commissioner's Office has opened a consultation on "Consent or pay" business models.

While the ICO studiously avoided naming any companies or organizations in particular, one of the most famous examples of the practice comes from Meta, which asked EU subscribers to choose between either paying to lose ads and allow data processing for advertising.

As the local data watchdog, the ICO has waded into the arguments and asked for views on the model.

The rules do not prohibit a "Consent or pay" model, but it is very important that users understand what the "Consent" part of the model actually means and what they are handing over instead of entering a credit card number.

Ultimately, the ICO is pondering how to approach the "Consent or pay" business models with regard to data protection law.

Interested parties have until April 17, 2024 to vent their spleen at the ICO. Or alternatively, you could use the comments section to give your thoughts on the emerging Consent or Pay business models.

News URL

https://go.theregister.com/feed/www.theregister.com/2024/03/11/ico_pay_or_ads/

#ICO