Security News > 2024 > February > Gmail & Yahoo DMARC rollout: When cyber compliance gives a competitive edge

As Gmail and Yahoo take steps to enforce stricter email authentication, organizations that are proactive in their DMARC compliance will not only enhance their security posture but also gain a significant advantage: improved email deliverability translates into better engagement rates, bolstering sales and revenue.

Thus, DMARC compliance is not merely about meeting a standard but seizing an opportunity to stand out in a crowded digital marketplace.

The decision by Gmail and Yahoo to implement DMARC protocols may stir frustration among businesses, especially smaller ones with limited cybersecurity resources.

As a result, the DMARC rollout by Gmail and Yahoo should not be viewed merely as a compliance requirement but as a strategic business opportunity.

In essence, effective DMARC implementation is a testament to the strategic role of cybersecurity in today's digital age, underscoring its value beyond risk mitigation to include business enablement.

As we look beyond February 2024, the message is clear: in cybersecurity, compliance can indeed be a catalyst for competitive advantage, driving better security, enhanced deliverability, and more significant business outcomes.

News URL

https://www.helpnetsecurity.com/2024/02/16/dmarc-compliance/