Security News > 2024 > January > Australian Organisations Struggling to Resolve Tensions Between Personalisation, Privacy

Organisations in Australia face a significant challenge with data.

Why organisations want data to deliver personalisation.

So it's unsurprising that personalisation is a key theme being talked about in marketing circles, and IT teams are being asked to work with data to deliver better personalisation.

There's a tension between the desire for personalisation and the risks of collecting the necessary data to deliver that, and Australian organisations have a long way to go to allay customer concerns around this.

While the risk of cyber breaches is real and needs to be managed, the real challenge Australian consumers face with their data starts with a regulatory environment that has been very slow to catch up in these areas.

Data privacy online is governed by the Privacy Act 1988, and as that name suggests, that act was introduced well before the digital age turned consumers into mines of data.

News URL

https://www.techrepublic.com/article/australia-data-privacy-personalisation/